Developed a comprehensive WooCommerce website for "Nature's Basket & Style", offering diverse products including organic dry fruits, premium insulated water bottles, and eco-friendly clothing. The WordPress platform was customized to handle these distinct product categories while maintaining a cohesive brand experience.
The design features category-specific landing pages, intelligent cross-selling between complementary products (like water bottles with dry fruit packs), and seasonal bundling options. Special attention was given to product variations management for clothing items (sizes, colors) and weight-based pricing for dry fruits.
Key challenges included creating a unified navigation system for three distinct product categories, implementing different pricing models (per piece for clothes/bottles, per gram for dry fruits), managing inventory across diverse product types, and optimizing page speed despite heavy product imagery.
The website achieved 40% month-over-month growth in the first quarter, with dry fruits becoming the highest margin category. The category-specific approach reduced bounce rate by 50%, while the bundling feature accounted for 25% of total sales. Mobile conversions improved by 65% after implementing the responsive design.